The portfolio

Built. Shipped. Running right now.

These are real systems we've built for real businesses: lead engines, client portals, e-commerce backends, AI back offices, and the websites that carry them. Client names stay private. The work speaks anyway.

12
systems on this page
5
businesses served
3
platforms in production
20+
automations running daily

Every dark panel below is a working miniature, rebuilt from the real system it represents. They run on their own. One is fully interactive, try the dose calculator.

01 · Lead generation

Systems that find and score buyers before a human touches the process.

Quizzes that qualify while they engage, scrapers that hunt for work overnight, and referral engines that track every dollar back to the person who earned it.

For a health coaching businessIn production

Lead-Scoring Quiz Funnel

A 20-question quiz that feels like a consult and works like a sales rep. Every answer feeds a server-side scoring model that grades the lead 0 to 100, assigns a tier, and routes it: hot leads fire an urgent alert for a call-back inside the hour, everyone else drops into a nurture track.

The result screen is a personalized snapshot with a matched plan, built to be screenshotted and shared. Scoring lives on the server, so the tier can't be gamed from the browser.

Server-side scoringTiered routingInstant owner alertsUTM capture
For our own agencyInternal · production

Scrape-and-Pitch Prospecting Engine

An automated prospector that sweeps a freelance marketplace for high-budget automation jobs, clears bot-detection walls on its own, and dedupes against every job it has ever seen and every proposal ever sent. Survivors get ranked by how closely they resemble past builds.

For each job worth pitching, it auto-builds a custom one-page walkthrough site that shows the client their own automation, before the first reply is even written.

Headless browserDedup ledgersSimilarity rankingAuto-built pitch pages
For a wellness brandIn production

Referral & Ambassador Engine

A first-party affiliate program with no SaaS in the middle. Ambassadors get tracked links, clicks set a 90-day attribution cookie, and because sales close on calls rather than checkout, the owner confirms each referral before the system writes the commission into an append-only ledger with approve, pay, and void states.

Program health, a leaderboard, payouts owed, and a public self-serve application form all come with it.

Attribution links90-day cookiesCommission ledgerLeaderboard
02 · Client-facing apps

Software your customers live in, not just look at.

Portals that keep clients on track daily, contracts that sign and deliver themselves, and tools that answer real customer questions.

For a health coaching businessIn production

Protocol Tracking Portal

The client's daily home base. A 12-step onboarding wizard builds each member's protocol, then a live Today screen tracks every scheduled dose as due, taken, or missed, quietly updating itself minute by minute and rolling over at midnight without a refresh.

Weekly check-ins with trend charts, side-by-side progress-photo comparisons, and a coach-authored protocol guide round it out. Login is passwordless: the coach texts a private link and the client is in.

Passwordless login40+ routesWeekly check-insTrend charts
For a coaching businessIn production

E-Signature Contract Pipeline

Contracts that close themselves. The client reviews the agreement, ticks the required acknowledgments, and signs. The system snapshots the exact text they saw, generates a signed PDF with an appended signature certificate, stores it privately, and emails a copy to both sides automatically.

Both signing flows compile from one versioned legal source, so the quick click-wrap and the formal PDF can never drift apart. Retries are idempotent: a double-click can't create two contracts.

PDF generationSignature certificateOne legal sourceAuto delivery
Dose calculatorInteractive · try it
5 units
= 0.05 mL on an insulin syringe
For a wellness e-commerce brandLive tool

Clinical Dose Calculator

An interactive utility that converts vial strength, mixing volume, and target dose into exact syringe units, with a live syringe visualization so the customer can see the draw. It answers a question this brand's customers search constantly, then hands them to booking.

Zero backend, instant math, and it doubles as a search-friendly lead magnet. The panel above is the real logic. Try it.

Live mathSVG visualizationZero backendLead magnet
03 · Commerce & operations

A storefront is easy. The machine behind it is the build.

A hand-built store with a promotion engine the customer can't tamper with, and an order desk that does the fulfillment paperwork by itself.

For a wellness e-commerce brandIn production

Storefront with a Tamper-Proof Deal Engine

A hand-built storefront, no Shopify, where the flagship promotion runs itself: buy three of anything eligible and a fourth appears free, with the steppers keeping paid and free quantities in sync automatically. New products inherit the deal with zero code changes.

The server re-derives every total at checkout, so a tampered cart can't invent a discount. Size variants collapse into one listing with a selector, and a code-gated wholesale storefront runs in parallel with its own pricing and rules.

Server-verified totalsAutomatic promotionsSize variantsGated wholesale
For an e-commerce brandIn production

Order Desk & Fulfillment Automation

Every order lands in an admin order desk with full lifecycle tracking from pending to paid to shipped, timestamps stamped automatically at each transition. The moment an order arrives, two emails fire on their own: a branded customer confirmation, and an internal fulfillment notice.

That internal email contains a ready-to-use pick list annotated with the exact vial strength to pull, plus a formatted mailing label. Manual phone orders get their own entry screen with a returning-customer typeahead that autofills everything from past orders.

Lifecycle trackingAuto pick listsMailing labelsCustomer typeahead
04 · AI back office & internal tools

Software that works while the owner sleeps.

An AI layer that files, writes, and grades so the human only has to decide, and the internal tools that keep a one-person operation running like a team.

For a health coaching businessRuns hourly

AI Meeting-Notes Back Office

Every recorded client call syncs itself into a structured knowledge vault, and an AI pass folds each new call into the right client's file as a dated, append-only coach note, with alias matching so "Jen" and "Jennifer R." land in the same place. A second pass reads new transcripts and drafts any dose decisions made on the call, queued for one-click confirmation.

A third layer grades each protocol change against the client's next check-in, building a cross-client record of what actually moves the needle. All of it runs hourly, unattended.

Transcript syncAI note-writingDecision extractionOutcome grading
For our own agencyInternal · production

Single-Operator CRM

A calm, instrument-like CRM built for a team of one. Companies, contacts, and deals move through a drag-and-drop pipeline, every stage change persisting instantly, and the dashboard ranks everything by what to do next and totals the open fees in play.

No seats, no per-user pricing, no feature landfill. Just the sales motion, self-hosted for pennies.

Kanban pipelineNext-action rankingSelf-hostedZero SaaS fees
05 · Websites

And when the storefront is the website, we build that too.

Production sites with the unglamorous parts done right: accessibility audits, DNS and email cutovers, structured data, and performance.

For an engineering sales firmLive client site

Manufacturer's Rep Firm Site

A production site for a manufacturer's representative, built to bridge OEM engineering teams and manufacturing partners. An auto-rotating program carousel, a ticker of 40 real OEM customer logos, and a full WCAG 2.1 AA accessibility pass verified with a custom contrast-audit script we wrote for the job.

It shipped with the unglamorous parts done right: DNS and email cutover on a corporate-managed zone with DKIM and DMARC kept intact, plus a one-click email-signature installer for the owner. 34 revision rounds, logged.

WCAG 2.1 AACustom contrast auditDNS + DKIM cutoverSignature installer
For a boat rental companyConcept rebuild

Lakeside Rental Co. Rebuild

An unsolicited premium rebuild of a lake rental company's website, built free as a conversation-opener because showing beats telling. Full fleet, real rates and policies pulled from their existing site, watersports, winter storage, and a booking flow, all in one fast self-contained page.

Structured data for local search, scroll-reveal polish that degrades gracefully without JavaScript, and a mobile menu that actually works on a dock with one bar of signal.

Single-file buildSchema.org markupLocal SEOFree lead magnet

Every one of these started as a leak someone was tired of.

A quiz that wasn't qualifying, orders copied by hand, contracts chased for days, notes nobody filed. If one of these looks like your Tuesday, the audit is free.

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